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Meet an artist: Helene Vasileva

At this stage of the project we would like to give you a more detailed insight into the TRANSFORMED BY: creators' life and work. We start...

Facebook page small anniversary

Our Facebook page has reached 100 users. We thank everyone who liked TRANSFORMED BY: and hope to celebrate 1000 subscribers soon. Please...

New photographs added

Browse our site to see new exciting pictures based on Pet Shop Boys style and imagery. Aside from assembling great stories from Petheads...

When globalization is a good word

Music fans from all over the globe are sending their stories to TRANSFORMED BY:. We have entries from Russia, Spain, Great Britain,...

TRANSFORMED BY: calendar

It has been brought to our attention that images of the project will make a great calendar. Since we liked the idea we do really plan to...

How to become a part of the project

We want YOU to be a part of the TRANSFORMED BY:! The project will develop till autumn 2018 with more pictures every day. We plan an...

Weekly Newsletter

Each Tuesday will greet you with our very fresh and exciting Newsletter featuring updates, useful links, behind-the-scene photographs,...

Iceland - fans photo shoot

Calling all Pet Shop Boys fans in Iceland. Do you want to tell the story of how Pet Shop Boys transformed your life? Do you want to...

Extra boots for an extra effect

A few words on clothes and boots used for some parts of the project. March photo shoots are happy to feature rare Russian shoe-brand from...

Instagram page added

TRANSFORMED BY: now has it's own Instagram page with latest news and pictures from the project. Be sure to sign up to reveal behind the...